Content creative direction. From experimental cinematic pieces to a fictional clothing campaign, UGC content, and an animated short.
A fictional clothing brand campaign, fully AI-generated — concept, art direction, and production built as a self-directed case study.
Exploratory work. Art direction, animation, graphic design, and lettering.
Hey! I'm Gus.
Born and based in Madrid, I developed an early passion for lettering, typography, and visual design, which naturally evolved into motion and 3D animation. After combining formal education with self-taught training, I began working within the audiovisual and advertising industry, collaborating with production companies, creative studios, and brands across a wide range of projects.
Currently working as a 3D Generalist, I handle the full creative pipeline — from concept development and art direction to animation, rendering, and final delivery.
Alongside my commercial work, I'm expanding into AI-driven UGC and creative direction, exploring new forms of visual storytelling through emerging technologies.